When people are considering making animated explainer videos, they are facing two basic options – they can make the video on their own or use a production company. Both options have certain pros and cons. Generally speaking, the greatest disadvantage of using a production company is the cost of the video. While it is possible to create a DIY explainer video without spending a dime, you must be prepared to pay some money to get a professionally animated explainer video made by a production company. This makes sense, right?
But, even if you are prepared to spend money on a project like this, you should do some research. This is the only way to make sure that your investment will pay off. So, what exactly should you look in a company like this?
We will start with the most obvious point – the production company must show that they are ready to start a professional relationship with your business. In order to achieve this goal, you should focus on companies that have real, experienced in-house team. You don’t want to use a company that promises unique work but uses freelancers to do this job for them. Ask them whether you can participate in this process at any point.
Another good advice is to check their portfolio. A successful production company will be glad to provide access to all their animated explainer videos. Check their videos and be honest – do you like what you see? In addition, try to do additional research and check whether these videos have brought profit to the companies that used them. You can even contact them if you want.
Many people are attracted to popular production companies because “everyone uses them”. This is not a very good approach because hyperproduction doesn’t mean quality. You must ensure that, when you make a deal with them, your video will get the treatment it deserves. They must prove that their team will take good care of your animated explainer video.
High-quality scripting and sound design
In the end, think about the other elements of the video – the script and the sounds. An animated explainer video won’t be as effective as needed if there is no good story behind it supported by unique and memorable sounds.
We hope that these tips will help you find the best video production company for your next animated explainer video.