Statistics are showing that people want to spend less time than ever reading long product descriptions and scrolling through images than ever before and that is exactly why business owners are using the explainer video as a way to showcase their products to customers. These videos can be costly and very time consuming which is why some business owners shy away from them, and if you are one of those people then we are here to tell you that that isn’t necessarily always the case. So if you want to give explainer videos a shot, then here are some great tips that you can use when making your video.
TRY TO GET TO THE POINT AS QUICKLY AS POSSIBLE
A general rule of thumb is that any explainer video should be somewhere between 60 and 90 seconds. Apart from keeping the video itself short, something else that you need to be mindful of is to get to the point of the video as quickly as you can. This is very important because, as we mentioned before, people don’t like spending a lot of time on product descriptions which means that you only have a matter of seconds in order to capture their attention. So, get to the point quickly and tell them exactly how your product will help them solve their problem.
MAKE USE OF REAL PROBLEMS THAT CUSTOMERS HAVE
Speaking of problems, this is also a very important part of the video. This usually goes in the first half of explainer videos and it is the part where you put a specific problem that the customers have in the spotlight. By doing this you will be able to really show them how your product will benefit them instead of just naming things that the product does or how it works. You should focus on really demonstrating the benefits and show the people watching the video how that product will make their everyday life easier and simpler and while you are at it make sure to point out exactly what makes your product stand out from all others like it and what makes it the better choice for them.
TRY TO MIMIC INFOMERCIALS
When you think about it, all of those late night infomercials that you have been watching for years are just what an explainer video should resemble. The whole model of the infomercials works great with the model of these videos in the way that they both start off with you solving some type of problem, then demonstrating a sort of solution and the benefit of the product you are offering and finishing off with a call to action. This parallel may seem a bit weird, but when you really stop to think about it, infomercials really have a way to compel people into buying stuff that they most likely don’t even need, so when in doubt go with this model and you will be on the right track with your video.
PLANNING IS KEY
There are a lot of things that you need to cover in an explainer video, from the problem and solution to the benefits and so on, and it can be very easy for you to get confused and forget an element that is essential. In order to prevent this planning the whole process is essential. You need to make sure that you come up with the purpose of your video and what you want it to achieve and then make an outline of all of the most important points. You also need to write a script so that you ensure that you come across in the most comprehensive way possible but also because that is a great way for you to get an idea of what the video will look like because it will essentially represent how the video itself will run.
Is creating explainer videos a lot of work? Of course. Are they worth it in the end? Definitely. There is absolutely no doubt or denying that these videos are a great marketing tool that you would be a fool not to utilize to your advantage. So take these tips and apply them to your process and we guarantee that it will all be worth it in the end.