TRY TO MIMIC INFOMERCIALS
When you think about it, all of those late night infomercials that you have been watching for years are just what an explainer video should resemble. The whole model of the infomercials works great with the model of these videos in the way that they both start off with you solving some type of problem, then demonstrating a sort of solution and the benefit of the product you are offering and finishing off with a call to action. This parallel may seem a bit weird, but when you really stop to think about it, infomercials really have a way to compel people into buying stuff that they most likely don’t even need, so when in doubt go with this model and you will be on the right track with your video.
PLANNING IS KEY
There are a lot of things that you need to cover in an explainer video, from the problem and solution to the benefits and so on, and it can be very easy for you to get confused and forget an element that is essential. In order to prevent this planning the whole process is essential. You need to make sure that you come up with the purpose of your video and what you want it to achieve and then make an outline of all of the most important points. You also need to write a script so that you ensure that you come across in the most comprehensive way possible but also because that is a great way for you to get an idea of what the video will look like because it will essentially represent how the video itself will run.
Is creating explainer videos a lot of work? Of course. Are they worth it in the end? Definitely. There is absolutely no doubt or denying that these videos are a great marketing tool that you would be a fool not to utilize to your advantage. So take these tips and apply them to your process and we guarantee that it will all be worth it in the end.